Startups are creating buzz in the market like wherever
you go, you will have found lot of street vendors trying to capture the market
with some unique idea. It’s all about reinvent ideas into product. In same way,
many sellers are selling ideas on flippa. So, better to avoid them. There must
be some points which you should follow before buying premium websites from
flippa without getting scammed.
Have you ever thought why sellers are selling their
profitable business? what marketing they
did to reach here? Where they invested their money?
A lot of similar questions are there, which everyone
wants to know. Many such questions are still unanswered. So, as an investment
myself I am trying to answer some of these questions.
Before buying any big business website, consider
yourself as an owner of the website which you are about to buy. Think from
business perspective, if website is matching points mentioned below then you
must buy the business.
Business Domain Name
Before starting any business, you need a business
name, it is such that which describe your business. The business name with top
level domains will mark the starting of your business. For Example- Paytm.com
(It is Pay+ Time), Marketing Discounts (Marketing+ Discounts), Accenture
(Accent+ Future) etc.
Your startup name should be such that it describes
your business. Many startups did not research much and decide any name. It is
very important for any startup because the exact match searches one gets from search
engine will add more advantage to your domain name. Moreover, there are other
factors as well like Authority, Age, Scope, Extension, Branding, Business
Oriented, Exact searches, competition, ROI etc.
Viable Product with revenue Model
Once you have good business name then next step is
your product, it must be viable product, solving genuine problems of society
and must have some revenue model. You need to do research before starting any
business. The research must be to know searches, it gets from search engine,
market survey, how your product does in market, the product is for long term or
not? Revenue model etc.
These are some of the factors. These days, startups
are not getting funding because revenue model is not there. You must have
minimum viable product with revenue model. Once you have good domain
market with viable product having good revenue model then you are in right
direction.
Better Marketing and Sales
The major goal is to produce sales which is very difficult
step. It is one of the biggest challenge to generate sales. Here comes the
marketing and sales team in action. You must find ways for inbound and outbound
marketing and must generate sales.
If you are missing any of the above steps, then you
cannot expect your startup to be successful. These are the golden steps to make
your startup run.
Always check business with these parameters and
once you are satisfied with above points then you should invest in business
websites on flippa.
Note: I missed some points. I will include them in later posts.
I hope above strategies and steps would help you to
according invest in your startup accordingly.
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